Digital Planner

POSITION SUMMARY

ESSENTIAL FUNCTIONS

• Work collaboratively with team members to develop and manage media plans for Digital (online, mobile, tablet, social) and print
• Assist in media strategy development and overall direction
• Manage the day-to-day implementation, optimization, and performance of campaign activities including authorizations, budgets, and the reconciliation process
• Analyze and provide clients with research data and media/marketing information as well as strategic analysis of campaigns
• Build and maintain strong working relationships with clients, vendors, publishers and the client’s creative resources to ensure an effective creation and implementation of campaigns
• Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
• Effectively manage time and responsibilities in regards to deadlines and client needs
• Utilize agency resources cross funct...