Digital Product Pak

Digital Product Expert has end-to-end responsibility for the development, management, harmonization and the occasional exit of card products, customer journeys, services, channel formulae and processes within one or more segments and is familiar with the relationship between these aspects, with a view to achieving an optimum customer experience.

This encompasses a broad spectrum ranging from products, customer experience, UI/UX, digital channels (web/mobile) and the overall market landscape with end-to-end responsibility for the digital squad's activities. The role works together with other experts to achieve the squad's mission. Can fulfil/stand-in for the role of a Product Owner within a squad.