Digital Sales And Acquisition Manager

-Job description**Role purpose**The way customers interact with us is changing significantly.The Digital Channels evolution is key in our aspiration to be the best bank for our customers.Our mission is to deliver a sensational customer experience, achieving our growth targets and succeeding with an efficient operation.The Digital Sales and Acquisition Manager is critical to enable Digital as a core channel for customer acquisition and sales in IWPB, with significant global and cross-business impact.As part of the Digital Channel team in Mexico, this role will support our digital acquisition by optimizing our digital funnel across all journeys.The key metric is 'conversion improvement' (online and offline) and reducing drop-offs and improving customer engagement across Channel digital sales journeys.To be successful the individual will have a lead a group of initiatives to improve our digital sales funnel management, optimization, and conversion techniques.The individual will have a ...