Digital & Social Media Marketing Specialist

Job Overview:
Protaxhelp Pakistan is seeking a creative and data-driven Digital & Social Media Marketing Specialist to enhance our online presence and drive business growth. The ideal candidate will be responsible for developing and executing effective social media strategies aligned with company objectives, while continuously optimizing performance through data-driven insights.
Key Responsibilities:
Develop and implement comprehensive social media strategies aligned with company goals.
Analyze current marketing efforts to identify gaps, weaknesses, and opportunities for improvement.
Plan, execute, and manage social media advertising campaigns, including budget allocation and optimization.
Monitor and evaluate campaign performance using analytics tools and provide actionable insights.
Stay up to date with the latest social media trends, platform algorithm changes, and digital marketing best practices.
Manage social media tools and platforms for scheduling, socia...