Direct Marketing Analyst

Professional Capabilities

• Conduct outbound calls to prospects in a business‑to‑business (B2B) environment, with a focus on generating leads for IT sales.
• Proven experience in lead generation, preferably in a B2B environment.
• Knowledge of IT infrastructure – hardware, software, storage.
• Competent with Word, Excel and PowerPoint.
• Working knowledge of complex B2B sales/buying process.
• Excellent communication and interpersonal skills to engage with potential leads over the phone.
• Strong persuasion and negotiation abilities to generate interest and qualify leads.
• Familiarity with telesales techniques and strategies, including cold calling, lead qualification and appointment setting.
• Proficiency in using CRM systems and other sales software to manage leads and track progress.
• Knowledge of the product or service being offered and the ability to effectively communicate its value prop...