Direct Marketing Executive

This role is responsible for delivering customer focused, technically excellent, engaging and relevant communications that serve our customers a little better everyday. Working with Direct Customer Communications Managers and cross functional teams.


This role is office based in Welwyn Garden City with hybrid working from the office 3 days per week minimum.



You will be responsible for:



Collaborate with managers and cross-functional teams to translate customer strategies into actionable personalised communication plans across Email, Direct Mail, and Mobile, ensuring alignment with broader business goals and customer outcomes.

Collaborate with the Customer Insight team to design and implement structured test-and-learn programmes to evaluate the effectiveness of messaging, creative, timing, and channel mix.

Working with the Customer Insight team to help define KPIs and success metrics for all campaigns, ensuring robust reportin...