Direct Response Copywriter for eCommerce (DTC Health & Wellness)

We're a growing DTC supplement brand looking for a Direct Response Copywriter who doesn't just write copy, they study it. Someone who actively collects and analyzes winning ads as part of how they think. Someone who can look at a Meta Ad Library page and tell you exactly why the top-spending creative works.

This isn't a write nice words role. You'll be writing ads, VSLs, landing pages, and advertorials, all measured by real numbers. CTR, CPA, ROAS, AOV. Your words either move the needle or they don't.

You'll work closely with our marketing team, graphic designers, and video editors to produce high-volume, high-quality direct response assets for our brand. You'll research deeply, write fast, iterate based on data, and build a system for producing winners consistently.

What you'll actually do day-to-day:

• Write and optimize VSLs, landing pages, and advertorials
• Conduct deep avatar, competitor, and market research to fuel fresh angles