Direct To End User (DTEU) Lead

**Job Description :**

**Job Title:**

Direct To End User (DTEU) Lead

**About the Function & Team:**

Kenya Breweries Limited (KBL), part of East African Breweries Limited (EABL), is the market leader in the Total Beverage Alcohol category and proud custodian of iconic global and local brands including Johnnie Walker, Smirnoff, Baileys, Don Julio, Tanqueray, Singleton, Captain Morgan, Guinness, White Cap & Tusker Lager.

At KBL, our commercial success is powered by how we connect with consumers wherever they are and however they choose to celebrate. Under the Fahari agenda and KBL’s F30 ambition, we are building future-fit growth through advantaged Route-To-Consumer (RTC), world-class execution, digital transformation, and emerging commercial models.

The Emerging Channels team works cross-functionally across Commercial, Marketing, Advocacy, E-commerce, Commercial Operations, IT, Finance, and external partners to deliver scalable, cultur...