Director, Account Based Marketing

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Key Responsibilities:
Advise and consult with industry business leaders and sales leaders to develop a global industry marketing strategy designed to achieve growth targets.
Works with business leaders and regions on strategic accounts and account segmentation for marketing programs (incl. awareness, demand gen and ABM).
Work with industry business leaders, portfolio and BFA leaders, on value prop (brand messaging and points of differentiation) development and interact with global practices, regional teams and ABM teams to ensure value props are understood, relevant for clients and fit for purpose.
Analyze market trends, customer insights, and competi...