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Director, Brand Management, Hydration & Costa RTD

Coca Cola
Full time Shanghai, Shanghai Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted:
June 19, 2026
Location:
Shanghai, Shanghai, China

Job Description

Description

Summary:

Job Summary

As Director, Brand Management, you will lead the growth agenda for the Hydration portfolio and Costa RTD business within GCM OU. You will translate brand ambition into clear growth strategies, integrated marketing plans, and disciplined commercial execution to deliver sustainable and profitable business results. This role connects global brand frameworks with local market realities, ensuring strong brand equity, innovation excellence, and in-market performance.

Please note: This role is not a fully remote position. The selected candidate will need to be based in Shanghai. 

What You’ll Do for US

  • Lead the development of annual growth strategies and business plans to deliver brand vision, business objectives, and financial targets.
  • Translate portfolio priorities into focused marketing and innovation plans that drive consumer relevance and measurable business impact.

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    Job Overview

    Job Type: Full time
    Location: Shanghai, China
    Posted: June 19, 2026
    Deadline: July 29, 2026