Director, Brand Management, Hydration & Costa RTD

**Job Summary**

As Director, Brand Management, you will lead the growth agenda for the Hydration portfolio and Costa RTD business within GCM OU. You will translate brand ambition into clear growth strategies, integrated marketing plans, and disciplined commercial execution to deliver sustainable and profitable business results. This role connects global brand frameworks with local market realities, ensuring strong brand equity, innovation excellence, and in-market performance.

**Please note:** This role is not a fully remote position. The selected candidate will need to be based in Shanghai.

**What You'll Do for U** **S**

+ Lead the development of annual growth strategies and business plans to deliver brand vision, business objectives, and financial targets.
+ Translate portfolio priorities into focused marketing and innovation plans that drive consumer relevance and measurable business impact.
+ Partner closely with cross-functional teams, o...