Director, Channel

Reports to: Senior Director, Channel and Franchise Excellence - Philippines (Taguig City, Philippines based)
Location: Taguig City, Philippines
Position Overview
Lead the Channel (CVS) and Franchise (Visayas) Area team providing commercial expertise to deliver the business plan and the integrated programs for the year in partnership with Marketing and the Bottlers to achieve volume, revenue and share objectives. This individual contributor role is key in developing channel (CVS) and customer programs in an integrated way with Marketing and then ensuring alignment with the bottlers and execution at the area level.
Function Related Activities/Key Responsibilities
Strategy and Business Performance:
Develop and implement 3-year Channel, Customer Business Plan, Commercial Execution and annual Business Plan for assigned channel + geography aligning bottler around key investment commitments
Deep assessment of Channel dynamics, insights, shopper, BPPC, trade marketing, com...