Director, Consumer and Shopper Insights and Portfolio Management, Stills
Coca ColaJob Description
Description
Summary:The Director, Consumer and Shopper Insightsand Portfolio Managementwill be a core driver of the category and brand’s growth trajectory, responsible for driving the deep consumer understanding into brand/category development and shaping business decision-making, steering long-term growth plans, and enhancing consumer connection. This role will be responsible fortranslating deep human insights into actionable strategies that fuel brand relevance, category growth, and long-term business success. This role will also require leveragingadvanced analytics, AI tools, and global best practices to elevate decision-making and organizational impact.
WhatYou’llDo for US
1. Strategic Business Analysis & Growth Opportunity Unlock
Lead end-to-end analysis of category, brand, and competitive performance to identify growth levels and unlock new opportunities.
Integrate diverse data sources (e.g., consumer panels,...
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