Director, Consumer Insights

Job Description

Director, Consumer Insights at a glance...

Location: Toronto, ON (Hybrid – 3 days/week)

The Director of Consumer Insights will lead the function for the Canada market and will partner with the Business Unit President and Marketing leadership to enable consumer‑first thinking to inform strategy with a consumer‑informed forward‑thinking approach. This role is a key member of the North America Consumer Insights leadership team. The Director of Consumer Insights will set the Consumer Insights agenda and identify future growth opportunities / white space for the BU. The role is also accountable for driving the Enterprise‑Wide transformation agenda for insights within the BU while championing the consumer and keeping the most meaningful business actions at the forefront across the relevant platforms, categories and brands. This influential role is responsible for identifying, developing and integrating consumer insights throughout ...