Director, Customer Analytics, GC

JOB SUMMARY

The GC Director of Customer Analytics will sit within GC Revenue analytics team and be responsible for providing GC comprehensive data, analytics and business intelligence support for the Brand, Loyalty and Digital Marketing teams overseeing GC campaigns. Particularly this role will:
• Analyze role of marketing in driving GC overall performance, measure optimization efforts, and develop insights which drive marketing strategy.
• Lead campaign analysis tracking and critiques for priority GC Brand, Loyalty and Marketing Personalization campaigns to expand campaign coverage, and provide recommendations for better planning and execution.
• Analyze consumer behaviors and member engagement on GC digital channels, existing and new partners, using internal and external 3rd party data.
• Support ISA Analytics leadership in various strategic initiatives and framework / policy planning
• Contribute to goal-setting process for Areas and Hotels ...