Director, Digital Marketing

Position Title: Director, Digital Marketing

Location: Hybrid

Reports to: Vice President, Marketing and Communications

Overview

CNIB is a national non-profit organization dedicated to empowering people who are blind, Deaf-blind, or have low vision. The Director, Digital Marketing will lead CNIB’s digital strategy across web, email, digital fundraising, marketing automation, and emerging digital experiences, ensuring an accessible, audience-centered, data-informed ecosystem aligned to fundraising, programs, advocacy, and brand priorities.

Responsibilities

The primary responsibility is to set and lead CNIB’s digital strategy and ensure excellent execution across owned and paid digital channels.

Digital Strategy, Governance & Leadership (35%)

• Own and evolve CNIB’s digital strategy, translating organizational priorities into annual plans, roadmaps, and measurable KPIs.
• Lead di...