Director, Digital Product Marketing

Job Description

RBC Direct Investing is building the future of self-directed investing in Canada — and we’re looking for a Director, Digital Product Marketing to lead the digital experience that brings it to life. This is a senior, high-impact role with accountability for how RBC Direct Investing presents itself online — from first discovery through to conversion, retention, and engagement. You’ll develop and implement digital marketing strategy across owned channels and lead a team of skilled marketers.

Digital Strategy & Channel Performance

• Set and lead the end-to-end digital marketing strategy across owned channels (web, email, app, and paid) for RBC Direct Investing — from awareness through acquisition and retention
• Translate brand strategy into concrete, channel-specific marketing programs that drive measurable business outcomes
• Own the online conversion funnel: establish clear performance benchmarks at every stage and dr...