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Director, DTC & NPP Marketing - Hematology

AstraZeneca
Full time Gaithersburg, Maryland Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted:
June 10, 2026
Location:
Gaithersburg, Maryland, United States

Job Description

Description

:

The Director will be responsible for the brand’s digital strategy. This position will lead a team of up to 4+ marketers. Your team will be charged with developing and executing upon a robust digital commercial strategy with the Hematology franchise. Will work in close partnership with other members of the cross-functional team. This position is based at our Gaithersburg, MD campus, headquarters for our US Oncology and the Oncology Business Unit.

Key Accountabilities

  • Lead implementation of HCP, non-personal, DTC which is inclusive of digital marketing strategies in the US market for multiple indications
  • Collaborate to provide a holistic view of media data and analytics, helping define clear KPls across the marketing funnel that enable the team to clearly gauge investment effectiveness 
  • Support the creation of campaign strategies with a focus on opportunities that enable us to orchestrate our campaigns across channe...

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    Job Overview

    Job Type: Full time
    Location: Gaithersburg, United States
    Posted: June 10, 2026
    Deadline: July 20, 2026