Job Description
In this role, you will:
Define and lead KAYAK's lifecycle marketing strategy across email, push notifications, in-app messaging, and other owned channels — ensuring communications are timely, relevant, and personalized.
Own the app acquisition strategy, identifying and scaling channels that drive high-quality installs and long-term user engagement.
Analyze campaign performance data to identify trends, optimize programs, and share clear recommendations with cross-functional partners including product, engineering, and brand teams.
Build, test, and refine segmentation and personalization frameworks that improve user retention and re-engagement across the traveler journey.
Manage and develop a team, providing coaching, feedback, and growth opportunities that help each person do their best work.
Collaborate with creative, brand strategy, and performance marketing teams to ens...
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