Director, Engagement and Revenue Generation

About the role

The Director, Engagement and Revenue Generation is responsible for driving profitable growth for one of Canada’s largest retail credit card portfolios through best‑in‑class customer engagement, lifecycle management, and monetization strategies. This leader will translate customer insights into targeted engagement strategies that deliver measurable improvements in activation, usage, retention, and lifetime value. They will own the engagement strategy across acquisition, activation, usage, growth, retention, and reactivation, lead a team responsible for engagement strategies, base analysis and revenue generation, develop and execute initiatives and offers that drive incremental spend, purchase frequency, and customer loyalty, and optimise portfolio revenue through spend, revolving balances and value‑added products while ensuring alignment with credit performance, risk appetite and profitability. Responsibilities

Lead initiatives that deepen customer loyal...