Director, Field and Channel Marketing

Responsibilities

Develop and execute a global field & channel marketing strategy aligned to Blue Planet regional sales priorities and revenue targets

Partner with sales leadership to identify opportunities, build account-based marketing (ABM) programs, and accelerate pipeline progression

Plan and deliver integrated campaigns, events, and executive engagements (in-person and virtual) to drive demand and customer expansion

Translate corporate messaging into regionally relevant programs tailored to target accounts and buyer personas

Generate and track marketing leads – from creation to closure – while providing dashboards and regular visibility to sales

Create customer case studies (presentations and PDFs), write technology award nomination submissions, and create content for customer press releases

Lead the execution of regional industry events, customer advisory boards, and partner initiatives to elevate Blue Planet’s market...