Director, Front Line Marketing - Bangladesh/SWA

This role is critical to accelerating KO's growth journey in Bangladesh and to recovering and strengthening our brand position after three years of boycott‑related impact. The Director will grow the drinker base and weekly+ for KO's portfolio of brands through integrated and aligned marketing acts with the Bottling System, and will also play a consultative role to the total SWA cluster, sharing learnings and supporting cross‑market initiatives.What You'll Do for UsPortfolio & brand growth strategy and implementationDevise, align and implement a clear portfolio and brand growth strategy based on consumer understanding and needs, market dynamics, profit pools, competition analysis and system capabilities, with a specific mandate to rebuild brand equity and trust post‑boycott and to step‑change KO's relevance in Bangladesh.Resource allocation and marketing calendar leadershipBe fully accountable for the marketing budget and ensure its most optimal usage. Based on portfolio and brand growt...