Director, HCP Omnichannel Marketing Strategy – Dermatology

Description

Director, HCP Omnichannel Marketing Strategy – Dermatology

Takeda Pharmaceutical

Cambridge, MA

The Director of HCP Omnichannel Marketing Strategy - Dermatology is responsible for leading the design of the integrated engagement strategy for HCPs across different segments. This role focuses on creating a personalized and seamless experience for HCPs across multiple channels, including digital platforms (websites, search, media, social media), CRM systems, and personal in-field sales efforts—to drive brand adoption in plaque psoriasis (PsO). In this role, you will work closely with multiple cross-functional team members to ensure success in the development of omnichannel strategy, creative and execution plans. Additionally, the director will partner closely with the plaque psoriasis (PsO) director of HCP marketing to ensure brand strategies and execution are aligned. This leader needs to have an enterprise mindset ...