Director, Marketing – Lifestyle, ASPAC

**Description:**

Director, Marketing – Lifestyle Group (ASPAC) is a corporate strategic role responsible for shaping Hotel and F&B marketing across Hyatt’s Lifestyle portfolio in the region.

This role focuses on:

• Provide 360-degree strategic planning for marketing initiatives spanning hotels, F&B outlets, retail, special events, and activations in ASPAC

* Elevating hotel and F&B positioning and storytelling across existing properties

• Driving integrated rooms and F&B campaigns, partnerships, and promotions to enhance visibility, cultural relevance, and commercial performance

• Collaborating on and launching distinctive F&B concepts for new developments

The position blends creative vision, cultural insight, and commercial acumen, ensuring F&B is a core brand driver and growth engine. It works in close partnership with property teams to provide strategic direction and guidance.

Responsibilities:

• ...