Director, Marketing

About the team

As the Director, Guest Marketing in Canada, you will lead the execution of marketing initiatives to drive brand awareness, customer acquisition, and growth in the Canadian market. This role is responsible for translating global marketing strategy into effective local programs, while ensuring alignment with the unique dynamics of the Canadian market. You will partner cross‑functionally with product, legal, government relations, operations, and global marketing teams to support Turo’s growth and strengthen its position as Canada’s favorite way to rent a car. What you’ll do

Develop and implement marketing strategies to increase brand visibility, engagement, and acquisition in Canada. Align local marketing with global goals while ensuring brand consistency across all channels. Drive brand marketing, PR, and content strategies to strengthen market presence. Lead initiatives for customer growth, optimize acquisition channels, and reduce churn. Execute seasona...