Director, North America PR

Overview

Director, North America PR at lululemon. Role focuses on developing and executing a Consumer-facing communications strategy to support the Americas and Global Guest Innovation division, enhancing brand reputation and visibility in North America. Responsibilities

Develop and guide the external Consumer media strategy and execution for North America to introduce lululemon to new guests and position the brand as a premium performance brand with influencers and culture drivers. Oversee and manage the relationship with the external PR agency, providing strategic direction, setting objectives, and ensuring seamless execution of campaigns, activations, and always-on messaging that align to North America’s brand objectives. Develop and execute comprehensive earned PR strategies tied to key campaign moments and product launches, driving the process from ideation through to implementation to maximize media coverage and brand visibility. Cultivate earned media opportuni...