Director of Audience Growth

This is a remote position. Director of Audience Growth Digital health media Full-time Remote-friendly (EST preferred) The Director of Audience Growth is responsible for the size, activity, and retention of the registered HCP audience. This role owns the mandate to stabilize the audience base, reverse erosion, and grow active, engaged HCPs quarter over quarter. This is a hands-on operator role. The Director personally builds journeys in the ESP, configures segments in the CDP, runs experiments, reads dashboards, and authors briefs. The role leads the Commercial Operations Manager and the campaign delivery team, and partners closely with Product, Content, Sales, and Data. Commercial campaigns serve as a signal source for this role. Every sponsored send to an HCP is a behavioral data point about that physician's interests, engagement state, fatigue, and channel preference. The Director extracts that intelligence and feeds it back into acquisition, segmentation, lifecycle, and reactivati...