Director of Generative Engine Optimization

Lead transformative strategies as the Director of Generative Engine Optimization at Intact. Your expertise will shape AI-driven discovery and brand visibility across emerging channels.
As Director of Generative Engine Optimization, you will drive brand representation in generative search and AI assistants. Leverage your 15+ years of experience in marketing to create a cohesive content development strategy. You'll oversee a high-impact team with a vision to enhance AI-driven consumer interactions and partnerships.
Key Responsibilities:
• Define GEO function and long-term brand representation vision
• Build pillars for content development and syndication
• Establish governance for cross-functional integration
• Develop go-to-market strategies for AI discovery
• Collaborate with marketing, PR, and digital teams
Requirements:
• Bachelor's degree in Marketing or related field
• 15+ years in content marketing and partnerships
• 8+ years managing marketing pro...