Director of IAT Strategy at Spark Foundry

Join Spark Foundry as the IAT Strategy Director and lead innovative marketing strategies. You will be at the forefront of aligning brand objectives with audience engagement across various media channels.
This role at Spark Foundry entails guiding the Integrated Marketing Communications process and ensuring cohesive strategies that resonate with consumers. Your expertise will be crucial in developing, executing, and optimizing audience-led plans that ensure effective messages reach the right targets. Collaborating with various teams will be essential to achieving success.
Key Responsibilities:
• Design and execute audience-centric communication plans
• Collaborate with creative agencies to enhance brand messaging
• Analyze market trends to inform strategic decisions
• Establish campaign KPIs to evaluate effectiveness
• Conduct workshops and lead brainstorming sessions
Requirements:
• Over 6 years in Communications or Strategy roles
• Deep understanding of m...