Director of Marketing

Description
Our client is rebuilding and scaling a regional marketing strategy function to strengthen alignment between corporate marketing and local market leadership. This role will serve as a strategic liaison between marketing, regional GMs, and performance teams—ensuring marketing investments are localized, data-driven, and tied directly to lead performance, revenue, and service line growth. This is a heavy analytics and strategy role, ideal for a marketing leader who deeply understands full-funnel performance, ROAS, market dynamics, and local activation across multi-location environments. Candidates must be based in the Northeast region.


Key Responsibilities

• Act as the primary marketing partner to regional and local leadership, building strong relationships with GMs and on-site teams.

• Own regional marketing strategy across ~7 locations, with a strong focus on local market insights, activation, and service line optimization.

• An...