Director of Retail Experience & Performance

We’re seeking a visionary Director of Retail Experience & Performance to lead the strategy, development, and evolution of Western Canada Lottery Corporation's (WCLC) lottery retail ecosystem. In this role, you will co-lead the omnichannel experience alongside the Director of Digital Experience & Performance, ensuring that retail and digital come together as one seamless, player centric journey. You will shape the future of lottery at retail by modernizing distribution, elevating instore experiences, strengthening retailer relationships, and driving sustainable revenue growth. This is a high-impact leadership role for someone who thrives at strategy, operations, innovation, and partnership. Key Responsibilities

Lead the strategy and execution of distribution across retail, emerging channels, assisted digital, and self-serve environments to grow sales and expand market reach. Establish clear retail KPIs and champion a culture of continuous improvement, experimentation, and opera...