Director of Sales (MICE)

Reporting to the Director of Commercial, the Director of Sales (MICE) leads the strategic direction and execution of all MICE (Meetings, Incentives, Conferences and Exhibitions) sales activities for the hotel. He/she will develop and execute targeted sales strategies, analyse market trends, and position the hotel as a preferred destination for meetings and events.

This role is responsible for driving group and events revenue through proactive account development, strategic partnerships, and effective conversion of leads across corporate, association, and agency segments. The incumbent will oversee the end-to-end MICE sales lifecycle—from prospecting and contracting to event handover—ensuring optimal utilisation of function spaces and maximisation of total revenue (rooms, banquet, and ancillary spend).

Responsibilities

• Develop and drive the hotel’s MICE sales strategy, with clear focus on g...