Director of TikTok

Job Type: Full-Time Remote

Time Zone: US Hours

Role Purpose

The Director of TikTok is the strategic and hands-on owner of the entire TikTok ecosystem—spanning organic growth, paid acquisition, creator partnerships, and revenue generation through short-form video. This role is responsible for turning TikTok into a high-efficiency, high-trust demand channel that drives awareness, authentic community engagement, viral momentum, and direct conversions in the supplements and wellness space, while complementing Amazon and Shopify performance.

This leader blends cultural fluency, creative velocity, rigorous testing, and performance optimization to achieve scalable ROAS (targeting 4x+ blended), strong organic reach, and compounding brand loyalty—while fiercely protecting scientific credibility, FTC/FDA compliance, and a no-BS, results-driven brand philosophy.

Core Accountabilities

1. TikTok Channel Strategy & Roadmap