Director, Operations AFH

Role Summary

The **Director Operations AFH** is the enterprise leader responsible for transforming and accelerating the Away From Home business in the market through a unified, insightdriven, and executionfocused system approach. This role owns the endtoend AFH strategic agenda and ensures the Company and the bottler operate against a single, fully aligned **360 Integrated Activation (360IA)** plan that drives availability, incidence, outlet penetration, equipment productivity, and profitable growth across all AFH segments.

A core part of the mandate is leading **commercial execution excellence** , accelerating the AFH system capabilities to **predictive, insight-led, and value-driven models** that materially improve availability, incidence, and cooler performance. This role also leads the development of a **customer segmented equipment strategy** for AFH and partners with bottlers to ensure disciplined systemwide implementation.

The Director is full...