Director, Paid Media – Media Planning & Activation

Job Summary


Choice Hotels International is seeking a Director, Paid Media – Media Planning & Activation to lead full‑funnel paid media strategy and execution across the enterprise and segment portfolios. This role is responsible for driving performance excellence across TV/OLV/CTV, Paid Search, Metasearch/Hotel Ads, Paid Social, Programmatic Display & Video, and Affiliate Marketing. As a people leader, this role owns how paid media is planned, activated, optimized, and measured—ensuring Choice’s owned digital channels deliver incremental, measurable business growth for franchisees. The Director partners closely with Brand Marketing, Analytics, Finance, Revenue Management, Technology, and agency partners to improve media efficiency, scale performance marketing capabilities, and advance modern measurement approaches. The ideal candidate is a strategic, data‑driven media leader with strong judgment, a clear point of view, and a relentless focus on performance outcomes in a ...