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Director, Product Marketing, Kids Footwear

Adidas
Full time Shanghai, Shanghai Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted:
June 17, 2026
Location:
Shanghai, Shanghai, China

Job Description

Purpose & Overall Relevance for the Organization:


  • Recognize sport and consumer insights.

  • Heavily influence category direction and drive its implementation.

  • Execute strategies to tactical plans.

  • Steer a cross-functional product creation team to deliver the category vision.

  • Lead and develop the category team.

    • Key Responsibilities:

  • Manage a team and develop their functional and social skills using available resources to create a top performing team.

  • Set and manage strategic category direction; ensure cross-functional alignment.

  • Identify new business opportunities to drive innovation and / or commerciality.

  • Develop an all for one attitude within the team to ensure smooth cooperation with interlinked departments.

  • Have full understanding of the product creation process to drive it forward.

  • Be a role model for all team members in regards to st...

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    Job Overview

    Job Type: Full time
    Location: Shanghai, China
    Posted: June 17, 2026
    Deadline: July 27, 2026