Director, Product Marketing

Pleo is on a mission to simplify spend management for finance teams and employees alike, empowering them with streamlined, effective solutions. With 40,000+ customers and more than 850 employees from over 100 nationalities, we thrive on turning complex problems into simple, impactful outcomes.

About The Role

As a Product Marketing Director, you’ll architect Pleo’s market dominance, driving sustainable growth by mastering the intersection of customer needs and Pleo’s core value proposition.

What you’ll be doing

• Segment Growth Mastery (SMB, Mid‑Market, Enterprise)
• Strategic segmentation: define and refine the How we Win strategy for our three core segments and develop bespoke messaging houses tailored to each market tier.
• Targeted GTM motions: design growth programmes focused on increasing penetration within specific ICPs, moving beyond generic outreach.
• Obsess over Product‑Market Fit (PMF): use win/loss analys...