Director, Retention Strategy at Sephora Canada

Join Sephora Canada as the Director of Retention Strategy to optimize customer journeys in a hybrid setting. Drive impactful campaigns and strategies that resonate across channels.

At our Toronto office, you will lead a team to execute best-in-class retention practices, reporting directly to the VP of .CA. With a focus on data-driven marketing, you will oversee Email, App Push, and SMS channels while crafting innovative campaigns that meet ambitious engagement objectives. Your role will ensure performance alignment and continuous improvement across all retention efforts.

Key Responsibilities:
• Lead retention channel optimization
• Develop and monitor marketing performance indicators
• Innovate customer touchpoints for engagement
• Collaborate with Analytics for data insights
• Drive app growth and user loyalty initiatives

Requirements:
• 8+ years in retention marketing
• Preferred master’s degree in relev...