Director, Wellness Brands

Director, Wellness Brands

Are you passionate about making a difference in the workplace? Do you thrive in a fast-paced, innovative environment? Iovate Health Sciences International Inc. is looking for a dynamic and dedicated Director, Wellness Brands to join our team!

The Director, Wellness Brands is the strategic marketing leader for Hydroxycut and Purely Inspired brands. This individual is responsible for P&L delivery, brand equity growth, omnichannel performance, pricing strategy, and consumer engagement. The role is ideal for a business‑minded brand leader with a data‑first approach and strong commercial instincts.

Key Responsibilities

• Lead all aspects of brand development and in‑market execution for Hydroxycut and Purely Inspired across retail, DTC, social commerce, and digital channels.
• Own and manage full P&L, inventory forecasts, margin performance, and budget planning.
• Direct omnichannel pricing strategy, camp...