District Manager – Trade

**KEY RESULT AREAS**

**ACTIVITIES**

**MEASUREMENT CRITERIA**

Sales Achievement

(30%)

+ Ensure achievement of monthly, quarterly and annual sales targets within laid down business terms for all divisions and brands.
+ Monitor actual sales and take mid course corrections and inputs to reduce variance against expectations.

+ Primary and secondary value sales.
+ Market share.
+ Sales Growth.
+ Target vs achievement.

Territory Business Planning

(20%)

+ Identify potential towns & appoint Distributors / Super Distributors in line with business strategy.
+ Plan & allocate ISRs basis market potential.
+ Design and implement ISR PJP for best optimization of resources.
+ Conduct JCM’s for all ISRs and review area performance.

+ Distributor / Super distributor appointment against plan.
+ Sales per ISR.

Distribution Management

(20%)

+ Ensuring quality of marke...