DTC Creative Strategist

What you’ll be responsible for:

You’ll own the full-funnel creative strategy across ads and landing pages , and lead our system for testing, iteration, and creative improvement.

Day-to-day responsibilities:

• Own the full-funnel creative strategy for paid social and landing pages
• Deliver high-intent strategy based on research, insights, performance data, and learnings (not guesswork)
• Maintain a strong creative cadence: roadmap, launches, timelines, and quality control
• Continuously refine strategy through playbooks, new initiatives, and market changes

Key tasks:

• Customer and competitor research (surveys, forums, reviews, ads, offers)
• Turn learnings into clear hypotheses and test plans (incl. marketing psychology)
• Write strong briefs for editors, designers, creators, and landing page development
• Analyse creative performance and run a tight feedback loop (learn → iter...