DTC Growth Lead

Job Title: DTC Performance & Brand Marketing Lead – Luxury E-Commerce (Shopify)
Employment Type: Full-Time
Location: Remote – Philippines

About the Role:
We are seeking a hands-on, commercially driven DTC Performance & Brand Marketing Lead to take full ownership of our luxury direct-to-consumer e-commerce brand. This role is not for delegators—you will personally manage all aspects of revenue growth, performance marketing, CRM, social media, and brand execution. You will work closely with a shared designer (50% allocation) and a part-time SEO specialist, but will otherwise operate independently.

Key Responsibilities:

• Shopify DTC Revenue & Conversion: Full ownership of Shopify performance and conversion rate optimization, including PDPs, collections, upsells, checkout, and AOV.
• Paid Media Execution (Meta + Google): Build, manage, and optimize paid campaigns; monitor ROAS, CAC, scaling logic, and creative testing.
• CRM, Email & Reten...