Dynamic Marketing Analyst Focusing on SEM and Performance Strategies

Elevate marketing effectiveness as a Marketing Analyst. Analyze and optimize SEM campaigns while leveraging data to drive measurable growth for travel brands across North America.
In this pivotal role, you will take ownership of marketing strategy and execution. Bring your analytical mindset to analyze performance data using SQL and analytics tools. Your innovative approach will help shape clear recommendations and roadmap updates, fostering a culture of experimentation within the team.
Key Responsibilities:
• Optimize end-to-end SEM campaigns for all brands
• Analyze performance data using SQL and analytics tools
• Transform insights into actionable recommendations
• Design and measure A/B tests for campaigns
• Collaborate with product and creative teams for funnels improvement
Requirements:
• Strong analytical skills with data-driven decision-making
• Experience in SEM, PPC, performance marketing
• Curiosity and problem-solving capabilities
• Abili...