E-commerce & Digital Marketing Manager

Role Summary

Lead Malaysia's e-commerce growth and digital brand building from scratch. Drive GMV and brand presence across Shopee, Lazada, TikTok Shop through performance marketing and integrated brand campaigns.

Key Responsibilities

· Build and manage online stores (Shopee/Lazada/TikTok), driving GMV, AOV, and order growth

· Localize and execute integrated brand campaigns, adapting global assets for Malaysian market

· Plan and execute KOL/KOC collaborations, influencer, and livestream strategies

· Manage local team of content creators and campaign executives

· Coordinate with supply chain on inventory, pricing, and promotion planning

· Monitor competitor activities and campaign performance daily, optimizing for ROI

Requirements

· 3–5 years FMCG or e-commerce experience (Shopee/Lazada/TikTok Shop)

· Proven track record in GMV growth (managing ≥500k USD/month preferred)

· Hands-on digital marketing e...