E-Commerce Growth & Marketing Manager

Role Description This is a full‑time Ottawa‑based role for an E‑Commerce Growth & Marketing Manager. The successful candidate will lead and execute CanadaWheels’ digital growth and marketing initiatives across CanadaWheels and USAWheels. The role combines performance marketing, lifecycle marketing, analytics, content strategy, merchandising collaboration, and e‑commerce optimization. You will work closely with leadership, product/platform teams, design, and external partners to drive customer acquisition, conversion, retention, and revenue growth.

Responsibilities

Lead and execute the overall growth and marketing strategy across CanadaWheels and USAWheels

Manage and optimize email marketing campaigns, lifecycle flows, and customer retention initiatives

Oversee social media strategy, content planning, and campaign execution

Collaborate with internal design, product, and development teams to improve conversion rates and user experience