E-Commerce Specialist

Responsibilities:

• Develop, manage, and optimize multi-marketplace advertising campaigns to drive revenue growth and profitability.
• Research trending products, categories, and keywords to identify growth opportunities and optimize ad performance.
• Collaborate closely with e-commerce, marketplace, and external agency teams to align advertising strategies with business objectives.
• Conduct detailed performance analysis to measure success, identify insights, and inform strategic decisions.
• Continuously optimize campaigns across marketplaces using metrics such as ACOS, CPC, ROAS, and other relevant KPIs.
• Stay current with advertising software, tools, and industry trends to implement best practices and innovative strategies.
• Manage campaign budgets, ensuring efficient allocation and ROI-driven performance.
• Create and execute strategic digital marketing plans tailored for each marketplace platform.

Quali...