E-commerce Strategy

Job Description & Requirements

HLG WAREHOUSE PTE. LTD. is seeking an experienced E-Commerce Manager to lead our online business growth within Singapore and the region. The role requires a strong understanding of e-commerce operations, online platforms, data analytics, supply chain coordination and user-experience optimisation.

Key Responsibilities

1. Develop and execute the strategic roadmap for online business growth, including website/brand site expansion, marketplace operations, traffic acquisition and conversion improvement.
2. Manage e-commerce platforms (such as Shopee, Lazada, brand website) operations — including product listing, page optimisation, promotion planning, inventory and logistics coordination.
3. Monitor, analyse and report key e-commerce metrics (e.g., site visits, click-through rate, conversion rate, average order value, repeat purchase rate) and implement improvements.
4. Collaborate across functions (warehouse/fulfilme...