Earned Influence & Brand PR Transformation Lead

The Earned Influence & Brand PR Transformation Lead will spearhead an ambitious 2-3 year transformation of Mars’ earned-first PR, social media, and influencer capabilities. The role will partner with a core team of Marketing Transformation leaders and will be responsible for working across segments to develop processes, ways of working, and capabilities for the Corporate Affairs function. This role will also partner with CA teams across segments and markets to develop a One Mars approach.



**What will be your responsibilities?**



+ Lead the consolidation of PR agency partners worldwide, establishing a consistent operating model, performance standards, and value-driven partnerships.

+ Partner with Corporate Affairs and Marketing leadership to embed an earned-first approach across Paid, Earned, Shared, and Owned media, ensuring a process for integration into campaign ideation, execution, and measurement.

+ Define and implement new cro...