Ecom Lifecycle and CRO LEAD

The Lifecycle and CRO Manager owns monetization and conversion optimization across the ecommerce funnel. This role is responsible for increasing conversion rate, average order value, repeat purchase, and revenue per visitor without relying on more traffic.

This is a revenue optimization role, not a creative or design role.

Core ownership

• Conversion rate optimization
• Average order value growth
• Revenue per visitor
• Email and SMS revenue
• Repeat purchase and retention
• Testing roadmap and insights

Execution responsibilities

• Analyze ecommerce funnel behavior and drop off points
• Identify conversion and monetization opportunities
• Design and run CRO tests across PDPs, cart, checkout, and offers
• Own email and SMS lifecycle programs
• Build and optimize flows, including welcome, abandoned cart, post- purchase, and replenishment
• Plan and execute promo lifecy...