Ecommerce Brand Marketing Executive

Overview

Fully responsible for P&L of the Brand stores on Brand eComm Website, Shopee, Lazada and TikTok platforms. Manage online sales campaigns, promotions, pricing, and branding for Dasher store and associated Brand stores (Dreame, 70mai, Levoit, Xiaomi, etc.).

Responsibilities

• Oversee the entire Profit and Loss of online stores on Brand eComm Websites, Shopee, Lazada and TikTok.
• Manage all online sales campaigns, promotions and pricing, and branding for Dasher store and associated Brand stores (Dreame, 70mai, Levoit, Xiaomi, etc.).
• Brand eComm website, Shopee, Lazada and TikTok: research marketing trends and consumer needs; perform competitive benchmarking and analysis; plan and execute inter-platform marketing efforts (banners, flash sales, bundle deals, keyword ads, listing rankings); plan and execute monthly online marketing campaigns (lucky draws, complimentary gifts, vouchers); coordinate with offline campaigns to e...